Wednesday, February 24, 2010

dp::small group notes

User Incentives:

  • Personalized space
  • comparison to others
  • new content / updates
  • what is important
  • connect to similar people
  • matching users? potential friends
  • home profile page
  • sharing facts
  • what they can do to grow
  • pair brand literate with someone who isn't
  • embrace what they like
  • encourage dialogue between opposites.

Personality Test Drive / Mentality
  • Subjective validation
  • Narcissistic personality inventory
  • Most personality quizzes are only roughly 50% accurate.
  • Many users don't answer honestly; fear of a negative 'score.'
  • Popular at end of the year (New Year's resolutions?)

Quiz/Test Motivations:
  • Self interest / Self discovery
  • How can they fix what's wrong with them?
  • How can they get along better with people?
  • Entertainment
  • Comparison

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