_"look this way."

Statement:
What are these people pointing at?
Everything in our world is united by a single, vast sky. With Photoshop, I just shortened the space between points A and B. So when you point up at the sky, you could be pointing at virtually anything.

_end of semester statement

I’ve definitely learned a lot over the course of this past semester – many things which both supplemented as well as challenged the lessons set down last year. I learned to push in numerous different directions here – even if I had my own reservations about something. Doing so helped me to learn to experiment, step outside my own comfort zone, and not be afraid of failure. From each direction I tried, regardless of whether they resulted in success or not, they all contributed to my decisions made, eventually coming to a final solution. But what was definitely the most stimulating thing these past few months was the assimilation and implementation of ideas across the classes.

While we did work on sometimes very different projects; each with varying concepts and problems to contend with – there were still numerous levels of learning and parallels being drawn between the three. Things I learned from Michaels could very well translate into tasks in Jamie’s – or vice versa.

In Michael’s Image Making course, I learned to develop my own image-making skills, which would carry over into projects undertaken in my other two studios. With assignments such as the Seven Deadly Sins or the Six Degrees Project, I learned to look at different angles and such when photographing my subjects, or conveying an idea through its indexes or symbols, rather than the literal depiction. Lessons here easily translated over to other assignments such as the Placards done in Visual Communications, or the Lecture Poster in Typography 2.

In Jamie’s Visual Communications course, it was a challenge to establish my own cohesive, legible and working visual language; especially one that could appropriately convey my chosen subject matter, and be applied to different types of media. I had to learn to understand things such as the subtleties between revealing complexity, and removing complexity. These things and much more factor in to all that we as designers need to contend with. For the work that we produce shouldn’t just be a piece on the wall – they’re large working ecologies. Lessons learned here often paralleled, such as in the Placards and our Type+Image Books.

And finally, in Michael’s Typography 2 course, aside from trying out both analog and digital means of exploration, I was able to work with typographic hierarchies, and type’s ability to influence meaning. We did a substantial amount of research in this course as well, and thus I had to familiarize myself with how to control this info through hierarchies – and then implement them in things such as Magazine Spreads. Things I learned here were adapted into things such as our 6 Degrees Project, or the Placards.

All three courses taught me the importance of creative problem solving, exploration within defined parameters (whether it be our own or someone else’s.), and the importance of exploration – And it is a blend of the three courses that I hope to take with me into future projects.

_placards: digital process

1.) Initial Concept Sketches + Notes:

I toyed around with a number of different concepts during the initial stages of this placard project: where sushi is found, physical attributes of the dish, cultural associations, symbolism, etc. In the end, I decided to explore sushi in regards to its physical attributes and cultural associations.

2.) Image Collecting:
To get some idea of what kind of direction I wanted to push in for the placards, I began to simply collect as much imagery as I could find. The fact that the final placards were to be of a relatively small size, the process of collecting images I could use was much easier, and resulted in a larger cache of possible pictures I could use.
There weren't any real restrictions I set down for myself during this phase of the project - a lot of the images were related to my concepts, but some weren't. All in all, they helped me to brainstorm for possible solutions.



3.) Slicin' n' Rollin':
Question: So what can happen if you take an image and treat it like you might a piece of sushi? At this point, I began playing around with making slices of my selected imagery, and interweaving my icons into it.
Also, I printed out my three selected icons (temaki, maki, nigiri) onto sheets of vellum and cut them out, to give them a quasi-translucent quality. That way, when they are overlain on my images, some of the colors and hues could bleed through. It felt like a better thing to explore than the simple starkness of a black and white icon.






4.) Placards
Early drafts of my placards.








5.) Placard Revisions
At this stage, something I needed to seriously consider was how to integrate my type/copy writing. I scanned it some handwritten text of my selected words, and composed them digitally in Photoshop:


Placards with hand-generated type:




There were some problems with these first placards with hand type though - some of the writing felt too awkward (i.e. "cold"), and needed some refinement. I also adjusted some of the colors in the placards.

6.) Final Placards:
The final three placards I presented for final critique:



Notes, points for improvement from today's critique:

• Rework, refine "Raw" placard. Raw meat is somewhat illegible.
• Push more with type, such as in "Raw" or "Colorful."
• "Cold" - perhaps lighten image, to help with type's legibility.
• Think about how to make the type expressive. (ie. "cold" could be white?)
  

animator vs. animation::find+share

Animator vs. Animation by Alan Becker

....I was reminded of this animation I saw a while back, since we're working with Flash and all.

_placard revisions

_placards progress

Physical Attributes:








Cultural Associations: