vis ad::fight back (seniors)

Fight Back: Teaching senior citizens to spot scams/frauds

In an effort to combat the large amount of scams that target senior citizens every year, "Fight Back" encourages awareness and dialogue through informational booklets. This project seeks to educate senior citizens to spot and identify different types of frauds that often target this vulnerable demographic. These booklets are made readily available at no cost for seniors at local pharmacies, nursing homes, etc. The material helps to educate readers about different types of scams: healthcare, telemarketing, online, etc. While they are intended for seniors, people of any age can use it as well.

vis ad::senior thesis considerations

The senior thesis project is a topic that I've been grappling with for quite some time. I’ve written a number of questions that I’ve asked myself: What do I feel passionately about? What message do I want to send about design? Where do I see myself in regards to being an advocate? What is my place in this world as a designer? Do I want to pursue something I’m comfortable with, or try something radically new? But this exercise only engendered more questions than answers. After a time, I came to realize that I'm not much of an advocate of anything. This realization was a sobering one. Like most people, I do care about the state of our environment, and the whole "green" movement, but I wouldn't go so far as to call myself passionate. Our readings in studio have definitely made more aware of issues that we as designers must also consider. The Adbuster article made me realize that we cannot always rely on the clients we work with to set ethical standards. Instead, we have to establish our own. However, as thought-provoking as this proved to be, I don't think I would work with it for an entire semester.
After graduating, I do hope to work with web and interactive graphics. I am deeply fascinated by the level of depth and interaction that can be achieved though flash interfaces, etc. But the coding languages behind it are something of interest as well. (Whether it’s CSS, Ajax, jQuery, simple HTML, Actionscript, etc.)
As a general starting point though, I am avidly interested in new technology and its effects on our design considerations. There are numerous concept platforms on the horizon, many of which could even radically change how we perceive screen-based graphics now. I’ve seen ideas that break past the simple horizontal screen format, and begin to explore more organic to circular forms. There are a lot of designers out there who have been wary how permeated with technology our lives have become. Now, when we design something, we often need to consider how it might appear on a screen as well. Some embrace this. Some run like hell.
But I don't see it as the end of print media. Rather, technology can help to augment our visual experiences. (I’ve often had this “print versus digital” discussion with friends and fellow designers. Discussion has often been heated, often to the point where the two could be likened to archetypal conflicts such as ninjas versus pirates or humans versus mutants.) I’m very hopeful of where we are in design and technology, as well as where this path will eventually lead us as visual artists.

visual advocacy::narrowing focus

Scams on the Elderly

Some issues to consider:

1.) A vulnerable demographic

As a whole, older generations are targeted for numerous reasons. Chief among them is the fact that they possess the greatest percentage of disposable income with the least amount of debt. (SocialPC) In addition, roughly 80% of people over the age of 65 have at least one major health problem, and thus spend a considerable amount of their monthly budget on health care.

2.) Reluctance to report

Another major issue is the reluctance of the victims to report any instances of scamming/fraud. This is primarily because they are concerned that their family may come to the conclusion that they no longer have the mental capacity to take care of his or her own financial affairs. Personal independence is still a very important thing, and they don't want to seem helpless or dependant on others.

3.) Numerous types of fraud

There are a myriad of different scams that these older generations are often presented with. To name a few:

• Jury duty summons - A caller claims to be a Jury Coordinator. If you protest that you never received a summons for jury duty, the scammer asks for your social security number and date of birth so he/she verify the information and cancel the supposed arrest warrant. By disclosing this information results in a stolen identity.
• Bogus Foreign Lotteries - You are informed of a large lottery win, but have to send off administration, taxes, and other fees in order to claim winnings.
• Social Security Administration - People posing as SSN Administration claim that you have been overpaid on your benefits and owe the government back payments. The con-man escorts the victim to the bank to withdraw the overpayment.

visual advocacy::research

Scamming and the Elderly

While scam artists have always preyed on the gullible, in recent years, much of their focus have been turned towards the elderly. It is quite a well known fact that the elderly possess the greatest percentage of disposable income with the least amount of debt. Scam artists prey upon these people with unrelenting deception. It is not a problem that will just go away.

But what is it that makes this demographic such an ideal target?

First we must analyze the different "red flags" which identify certain members of the elderly as targets for scams. First off, these older consumers are often living alone, with no one else to watch their finances for them. Being alone, they are often very appreciative and receptive of guests, especially those who pay a visit even to sell them something which will be of benefit to them or their homes. They are also very receptive to anything promising

assistance to their health conditions or home repair requirements. The older generations are also preyed upon because of how trusting they are; whereas younger, more savvy age groups know better than to disclose personal information.

Sources:

SocialPC

SeniorPro

Balance.com