Sunday, August 30, 2009

visual advocacy::research

Scamming and the Elderly

While scam artists have always preyed on the gullible, in recent years, much of their focus have been turned towards the elderly. It is quite a well known fact that the elderly possess the greatest percentage of disposable income with the least amount of debt. Scam artists prey upon these people with unrelenting deception. It is not a problem that will just go away.
But what is it that makes this demographic such an ideal target?

First we must analyze the different "red flags" which identify certain members of the elderly as targets for scams. First off, these older consumers are often living alone, with no one else to watch their finances for them. Being alone, they are often very appreciative and receptive of guests, especially those who pay a visit even to sell them something which will be of benefit to them or their homes. They are also very receptive to anything promising
assistance to their health conditions or home repair requirements. The older generations are also preyed upon because of how trusting they are; whereas younger, more savvy age groups know better than to disclose personal information.

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