non-digital typography in a modern era.
In typography, the 'x-height' refers to the distance between the baseline and the mean line in a typeface. The median, if you will. Therefore, our conference is a meeting ground between non-digital typography in a modern digital age.
Our typographic conference will address the topic of non-digital and hand rendered typography. Things such as letterpress, unconventional materials and/or mediums, old type methods and processes. Activities include lectures from prominent designers and studios, demonstrations, exhibitions, and more. Even in today's increasingly digital world, non-digital typography still has a firm place in the field of design.
conference artifacts will include items such as:
- t-shirts
- backpack/laptop cases
- armbands (to denote staff, administration, etc)
- schedules (with lanyard)
- website
- exhibition book (a print showcasing all of the gallery work and possibly some event photos. will be published post-conference.)
- convention dvd - an archive of conference highlights, lectures, etc.
Guest speakers at this event include Yee-Haw Industries and artists Eva Bachmann and Jonas Jaegar. Bachmann and Jaegar work in Wuerzburg, Germany. Their recent project, "Typotonic," explored the use of a liquid media (in this case, tonic water) in the rendering of typography. Using a pipette, they applied the tonic water to a flat surface. Afterwards, they digitalized their liquid type and created a truetype font, Aquabembo.
For more information, click here.
1 comment:
the use of "our" conference seems a little odd to me. maybe say "this" conference... in that same sentence, you use "between" but don't set up the proper comparison. i think the sentence should say "...between non-digital typography and the modern digital age." hopefully that makes sense. then you mention "our typographic conference" again. maybe do this -- "Therefore, this conference is a meeting ground between non-digital typography and the modern digital age, addressing issues of non-digital and hand-rendered typography." but there are too many repeated terms in that sentence. it can still be pared down better.
the bio is no good yet. it really needs to be written as if it were appearing on the conference website or poster or something. their project sounds interesting, but i don't so much need to know about their whole process as the gist of what they did -- make a typeface out of water. what are their other accomplishments, abilities, projects, interests?
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