Thursday, February 5, 2009

hand rendered typography

Is handmade the new modern? I sure hope so.

The increasingly digital sphere we inhabit is filled with ever-increasing amounts of computer-generated graphics and typography - but hopefully, there are artists whom still don't mind working a bit harder when it comes to letterforms. After going through various blogs and design websites, I encountered numerous examples of hand rendered typography in today's graphic landscape. There's definitely a certain aesthetic to these handmade artifacts - something that can't always necessarily duplicated through digital means. But that doesn't mean we can't combine the digital with the more tactile qualities of handmade elements. Hand rendered type is fairly ubiquitous, and can be found in numerous places; whether it be posters, cd covers, album art, websites, titles, etc. Some of the artists I have found working in this field include Stefan Sagmeister, Ray Fenwick, Mike Perry (author of "Hand Job: a catalog of type."), Hjarta Smarta (did some works with sewn type), and Peter Blake.

Among Sagmeister's work, I was particularly attracted to his recent environmental "Urban Play" piece, which featured type which was made from thousands of euro pennies. While he could have easily made this on the computer, it puts itself onto a new level by being hand-rendered.

Whether or not the audiences we design for realize it, typography conveys mood, information, style, etc. While much of this can be conveyed through digital works, there are definitely numerous nuances that the handmade keeps in itself. Hand-drawn work is entirely shaped by their artist's unique process - tempered by things such as accidents, line, color or craft.


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