User Incentives:
- Personalized space
- comparison to others
- new content / updates
- what is important
- connect to similar people
- matching users? potential friends
- home profile page
- sharing facts
- what they can do to grow
- pair brand literate with someone who isn't
- embrace what they like
- encourage dialogue between opposites.
Personality Test Drive / Mentality
- Subjective validation
- Narcissistic personality inventory
- Most personality quizzes are only roughly 50% accurate.
- Many users don't answer honestly; fear of a negative 'score.'
- Popular at end of the year (New Year's resolutions?)
Quiz/Test Motivations:
- Self interest / Self discovery
- How can they fix what's wrong with them?
- How can they get along better with people?
- Entertainment
- Comparison
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