Monday, February 9, 2009

typeiv - hand rendered type objectives

questions:
  • how can hand rendered typography be temporary?
  • what happens when you apply it to a grid system?
  • how can it raise environmental awareness?
through the study of different examples of hand-rendered typography, I chose to study in particular liquid typography. I was particularly inspired after looking at works/exhibits such as "Typotonic", from a German studio. Water/liquids are a free-form substance. So what happens when you apply it to a gridded system? But the selected medium here is in itself quite temporary - which addresses one of my aforementioned questions.
secondly, i am interested in the numerous ad campaigns around which seek to raise one's awareness of the situation our environment is in. these are almost always predominantly image-focused. which leads me to my third question: how can it raise environmental awareness? namely, how could hand generated typography be just as impactful as an image?


How can hand rendered typography...
  1. bring depth to print?
  2. have more legibility than digital typefaces?
  3. reflect rhetorical devices?
  4. extend the letterform?
  5. reflect an artist's unique process?
  6. have a limited lifespan?
  7. transcend the page?
  8. raise awareness of environmental issues?

1 comment:

thenewprogramme said...

sheila,
the way you've been able to combine all three questions in one exploration is quite interesting and clever. you would make a very efficient villian (or hero i suppose).

i just saw a short video about an artist who works with type on occasion, and she had stamped (or something like stamping) letters backward onto glass, then videotaped her wet finger removing and smudging the type off the glass surface. she was filming from underneath, so the letter was right-reading and you could see her finger tip, and the inky wet surface revealed her fingerprint. it was quite beautiful.

we have talked about variations to your exploration, and i still think you should continue to experiment with a range of water-like materials and surfaces with different qualities.

you might talk to nik about how the materials you're using intersects with the message, because you are both dealing with water and the environment right now. your questions seem to be a bit more about type itself, and the grid and natural/organic mark-making, while hers is more about the temporal component. perhaps a discussion would lead to some ideas.

keep trying those variations!